SCENARIO
You have been commissioned by a record company to write a
report about the purposes of music videos. This will involve building on and
extending the knowledge gained in group activities and independent learning.
TASK 1or 4
Using your class notes on
the music videos you have watched, and findings gained from your own research,
you will need to write a report (minimum 300 words) demonstrating your
awareness of the music video format. Your report must be original printed off with links to the videos you use as
examples. Remember you will need to make
reference to relevant terminology and at least one example for each purpose to
support your point. Your report should
explain in detail the following purposes
of music videos and your examples of videos and music artists , explaining in
detail the reason for their selection and relevant information :
• Promotion of a particular song ( explain how a single is released and
promoted)
• Promotion of the artist’s album ( explain how an album is promoted,
and find and explain an example where the video directly promotes the album)
• Promotion of a new artist
• Promotion of an artist’s change in musical direction or
image
• Promotion of and synergy with another media product (film
, television programme etc.)
• Increasing the income for the record company. In this case
find an example of an artist who owns the record label and therefore benefits
directly.
• Increasing the range of media artist is active in
(television, artist’s website , DVD release , social networking sites etc. ) Find an example of an artist who
uses a range of digital media and networking, and explain how a specific music
video fits into this use of media.
You should research and
analyse a range of different artists and record labels, such as major labels,
independent record companies and artists who release their products with no
industry support.
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